Case Study: Baims (online Arabic tutoring platform) expands access to 9,000+ daily students with Explain Everything

Baims - Customer Case Study

Baims is an online tutoring platform led by COO Salman Al‑Mutawa that provides Arabic-language explanation videos to help students transition to English‑language university courses. Facing an unregulated tutoring market, limited access to top instructors, and COVID‑19 campus closures, Baims needed to digitize materials and broaden access, so they turned to Explain Everything (using Explain Everything Whiteboard) to enable remote lesson creation.

Using Explain Everything Whiteboard, Baims moved from studio recordings to a distributed model where tutors can record from anywhere; today over 100 tutors use Explain Everything and more than 9,000 students watch the videos daily. This shift—powered by Explain Everything—expanded reach and flexibility, helped the platform scale quickly, and supported rapid early profitability (the initial launch broke even within 24 hours).

Baims

Salman Al-Mutawa

Chief Operating Officer