Case Study: Ralph Lauren enhances perfume personalization and reduces returns with Expivi’s 3D configurator

Ralph Lauren reduces returns and support costs with Expivi's 3D configurator

Ralph Lauren, a renowned fashion and lifestyle brand, sought to enhance the personalization and buying experience for its perfume products. To address this challenge, they partnered with vendor Expivi to implement its 3D configurator and CPQ system, enabling detailed product customization.

Expivi's solution provided an interactive platform for engraving and realistic 3D visualization, which integrated into a seamless ordering process. This resulted in significantly increased customer satisfaction and reduced support costs for Ralph Lauren. The implementation also led to a higher average order value, reduced returns, and allowed Ralph Lauren to immediately scale the solution to more products.

Ralph Lauren