Case Study: WÜSTHOF achieves 3.5x sales growth with ExpertVoice

WUSTHOF increases sales 3.5x with ExpertVoice

WÜSTHOF, a brand with over 200 years of history, faced the challenge of ensuring retail sales associates had the deep product knowledge needed to sell their premium knives and kitchen accessories effectively. Their goals were to increase sell-through, refine product training, and build brand awareness. To address this, they partnered with the vendor ExpertVoice.

ExpertVoice implemented a solution using its award-winning Studios team to create beautiful, custom content that turned retail associates into informed product advocates. This empowered experts with the talking points and information needed for credible consumer recommendations. The results were significant: stores that engaged with the ExpertVoice content saw a 3.5 times increase in sales compared to those that did not. In one campaign, 145 experts had over 5,510 better-informed product conversations.

WUSTHOF