Case Study: Stanley boosts reviews, UGC, and customer advocacy with ExpertVoice Community Manager

Stanley activates 40+ brand advocates with ExpertVoice

The customer, Stanley, a heritage outdoor brand experiencing rapid growth and newfound popularity, faced the challenge of identifying key content creators and recruiting dedicated product owners to help tell its brand story through authentic reviews and user-generated content. To harness this organic advocacy, Stanley partnered with the vendor ExpertVoice and utilized its Community Manager service.

ExpertVoice implemented its Community Manager platform to activate a passionate subset of Stanley's customer base. The solution successfully recruited over 40 highly-qualified brand advocates who engaged deeply with the brand. The results included members posting an average of 2 product reviews or UGC images each, with 45% of members leaving an average of 4 reviews. The community also demonstrated a 16% higher average order value (AOV) than a typical audience, providing significant measurable impact for Stanley.

Stanley