Case Study: Skullcandy creates authentic product reviews with ExpertVoice

Skullcandy boosts authentic product reviews with ExpertVoice expert gear testers

Skullcandy, a consumer electronics company, needed to accelerate the creation of trusted product reviews to build consumer confidence and drive conversions. They partnered with ExpertVoice to generate authentic user-generated content that would naturally support their brand positioning for products like their rugged Bluetooth speakers.

ExpertVoice implemented a solution by recruiting expert gear testers from its influencer network to provide thorough product reviews on Skullcandy.com. These testers put the products through their paces, resulting in incredible reviews that reinforced the product line's positioning. The program was a beneficial experience for Skullcandy, providing consumers with useful information from a trusted source to help them identify the right products.

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