Case Study: Reynolds gains brand insights and validates go-to-market strategy with ExpertVoice

Reynolds gains 852 expert responses in under a week with ExpertVoice

Reynolds, a manufacturer of high-end carbon fiber bicycle wheels, faced the challenge of repositioning its brand and needed deeper insights into current brand perception to inform its market strategy. They partnered with ExpertVoice to leverage its network of cycling experts and gain valuable feedback.

ExpertVoice implemented a survey to gather expert insights on brand perception and upgrade intent. The solution garnered 852 survey responses in less than a week, which Reynolds used to validate its strategy, tailor its messaging, and pinpoint a target price point. The results showed 64% of experts were likely to upgrade their wheels, providing a validated go-to-market strategy for 2018.

Reynolds