Case Study: Reebok repositions as a credible running shoe brand with ExpertVoice

Reebok earns 1,704 pre-launch social mentions with ExpertVoice

Reebok faced the challenge of repositioning itself as a credible running shoe brand after being left out of recommendations from serious runners. To promote its new Floatride shoe, Reebok partnered with ExpertVoice to target running experts and gather authentic insights and reviews to support the product launch.

ExpertVoice implemented a solution by creating a tailored segment of experts, providing them with an exclusive behind-the-scenes look at the Floatride technology, and seeding them with the shoe to generate authentic reviews. The results included over 500 pre-launch reviews, 1,704 social media mentions, and 1.57 million impressions, which helped Reebok earn a "Best Debut" award from Runners World and drove both direct sell-through and wholesale orders.

Reebok