Case Study: Reebok achieves pre-launch expert buzz with ExpertVoice

Reebok - Customer Case Study

Reebok worked with ExpertVoice to generate expert buzz before the launch of the new NANO 6. The challenge was to build anticipation and trusted awareness before the product reached the public.

ExpertVoice helped Reebok selectively seed the NANO 6 with engaged digital storytellers, industry professionals, and retail associates to inspire content and conversation ahead of launch. The result was a flurry of high-impact social exposure and a library of user-generated content to support the official market launch.

Reebok