Case Study: Purina boosts product recommendations with ExpertVoice

Purina increases product recommendations 6x with ExpertVoice

Purina, a pet food and animal health products company, faced the challenge of arming retail sales associates across numerous stores with the knowledge needed to credibly recommend their new Purina Muse product. To achieve this scalable solution, they turned to the vendor ExpertVoice.

The solution implemented by ExpertVoice connected Purina with influencers in 876 unique retail locations. This engagement led to nearly 70,000 weekly conversations about Purina with customers. As a result of the program, these retail associates were six times more likely to recommend Purina Muse to consumers.

Purina