Case Study: Petsense boosts sales associate knowledge and engagement with ExpertVoice

Petsense boosts retail associate training with ExpertVoice, driving 94% participation

Petsense, a provider of pet supplies and services, faced a challenge in educating its retail sales associates with comprehensive brand and product knowledge, particularly in complex areas like animal nutrition. To address this, Petsense partnered with ExpertVoice to implement its Retail Activation Campaign service.

ExpertVoice delivered bite-sized, incentivized learning modules that were accessible across devices. This solution resulted in a 94% participation rate among targeted users, deeper product knowledge on the sales floor, and a stronger connection to the brands they carry. The enhanced training contributed to increased sales performance for the featured brands.

Petsense