Case Study: OtterBox drives expert engagement and cross-sells into outdoor retail with ExpertVoice

OtterBox boosts expert engagement 62% with ExpertVoice

OtterBox, a leading brand in mobile accessories, faced the challenge of diversifying its product line and cross-selling into the highly saturated outdoor industry. To increase awareness and build brand perception against large competitors, they partnered with the vendor ExpertVoice.

ExpertVoice implemented a solution that expanded OtterBox's targeting to include outdoor retail associates and professionals. The vendor provided in-depth product education content and product seeding to give experts firsthand experience. This empowered these trusted experts to become authentic advocates. The results included a 62% lift in engagement, a 58% increase in product orders, and significant growth in order dollars between 2016 and 2018.

OtterBox