Case Study: WUSTHOF achieves 3.5x sales growth with ExpertVoice

How WUSTHOF increased sales 3.5x by empowering its retail influencers

WUSTHOF, the premium knife maker with more than 200 years of history, needed a way to increase sell-through, improve product knowledge training, and build brand awareness among retail associates who often lacked deep familiarity with the brand’s heritage and precision. WUSTHOF partnered with ExpertVoice to better equip these retail influencers with the information they needed to confidently sell its knives and kitchen accessories.

Using ExpertVoice’s award-winning Studios team and custom content, WUSTHOF turned retail associates into more informed product advocates. The result was a 3.5x sales increase in engaged stores, 5,510 product conversations from just 145 engaged experts in one campaign, and more than 10,000 experts engaging with new WUSTHOF content, including its kitchen accessories and BBQ tools.

WUSTHOF

Lauren Soules

Sales Coordinator