Case Study: Skullcandy boosts trusted reviews and UGC with ExpertVoice

How Skullcandy used Experticity’s authentic inuencers to provide trusted marketing to consumers

Skullcandy, a fast-growing audio brand competing with major names like Beats by Dr. Dre, wanted a way to scale its marketing with trusted, authentic voices. The company turned to ExpertVoice (shown in the case study as Experticity) to help generate credible product reviews and compelling social content for its headphones and Bluetooth speaker lines.

Using ExpertVoice’s network of authentic influencers and experts, Skullcandy launched campaigns to collect reviews and user-generated content from real people with relevant experience. The results were strong: the Experts produced highly trusted reviews that reinforced the product positioning, and within the first month more than 100 Experts shared social posts, photos, and stories. Today, Skullcandy says all UGC on Skullcandy.com is driven by ExpertVoice.

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