Case Study: Reynolds gains brand insights and validates go-to-market strategy with ExpertVoice

How Reynolds used expert insights to guide a brand pivot

Reynolds Cycling, a manufacturer of high-end carbon fiber bicycle wheels, wanted to reposition its brand and better understand cyclist sentiment to guide future market expansion. To do this, Reynolds turned to ExpertVoice and its network of cycling experts to gather insights that could inform its brand strategy and content direction.

ExpertVoice built and deployed a survey to measure brand perception, wheel upgrade intent, and related market signals, helping Reynolds refine its talking points and go-to-market plans. The campaign delivered 852 expert responses in less than one week—well above the original goal of 200—while also helping Reynolds identify a potential price point, validate elements of its 2018 strategy, and strengthen its understanding of how to move forward.

Reynolds