Case Study: Purina boosts product recommendations with ExpertVoice

How Purina inuenced the most important product conversations consumers trust

Purina wanted to help retail sales associates confidently recommend Purina Muse to shoppers, but with so many store locations and associates, they needed a scalable way to spread product knowledge. Purina worked with ExpertVoice, using its Experticity platform to reach influential retail associates in key pet retail channels.

ExpertVoice enabled Purina to connect with associates across 876 unique retail locations, including Petco, PetSmart, and Pet Supplies Plus, reaching people involved in nearly 70,000 weekly consumer conversations. After learning about Purina Muse, these Experts were six times more likely to recommend the product, giving Purina a measurable lift in trusted product advocacy.

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