Case Study: Cellucor achieves a 26% sales lift with ExpertVoice

How Cellucor engaged 25,000 product advocates and saw a 26% sales lift

Cellucor, a sports nutrition brand, needed a better way to educate retail sales associates at key retailers and build stronger relationships at scale. With too few brand reps to train every store one-on-one, the company turned to ExpertVoice to help create knowledgeable product advocates more efficiently.

ExpertVoice worked with Cellucor to deliver custom content and product seeding that equipped retail associates with both hands-on product experience and the information needed to become advocates. The program engaged 25,000 experts and drove a 26% sales lift in retail locations that interacted with the content, showing that ExpertVoice helped Cellucor scale training and boost sales impact.

Cellucor

Hagen Panton

VP Global Retail Development