Case Study: Arc’teryx scales expert product recommendations with ExpertVoice

How Arc’teryx identifies and engages with experts by scaling educated recommendations

Arc’teryx, a leader in high-performance outdoor gear, needed a way to scale product education and trusted recommendations despite limited time in stores and a crowded retail landscape with many competing price points. The brand partnered with ExpertVoice to help retail sales associates better understand Arc’teryx products and confidently recommend them to consumers.

Using ExpertVoice, Arc’teryx identified key associates, offered compelling product discounts, delivered quick 5–10 minute training on company history and seasonal initiatives, and measured engagement. The program helped seed 63,892 products, generate 743,047 engagements and 53,492+ click-throughs, influence 195,839 consumers, and drive $16,942,533 in influenced sales.

Arc’teryx

Kent Hawkins

Channel Marketing Manager, Americas