Case Study: Edge Eyewear boosts reviews and product awareness with ExpertVoice Product Sampling

Edge Eyewear collects 128 reviews and 144 photos with ExpertVoice

Edge Eyewear, a maker of protective performance eyewear, faced the challenge of launching its new outdoor sunglasses line and differentiating itself in a saturated market. The brand turned to the vendor ExpertVoice and its Product Sampling service to increase awareness and get the word out about its new products built for everyday adventurers.

ExpertVoice implemented a custom Product Sampling Campaign, hand-selecting industry experts to test the sunglasses and share authentic reviews and photos. This solution resulted in Edge Eyewear collecting 128 in-depth product reviews and 144 photos for repurposing across marketing channels. The vendor's platform also enabled the syndication of these fresh reviews to the brand's e-commerce site, significantly boosting purchase confidence and review volume for the new line.

Edge Eyewear