Case Study: Cellucor achieves a 26% sales lift with ExpertVoice

Cellucor drives 26% sales lift with ExpertVoice

Cellucor, a sports nutrition brand, faced the challenge of scaling its brand representative program to educate and build relationships with retail sales associates across a vast number of stores. Their limited number of reps made it difficult to provide personalized, one-on-one time, which hindered their ability to create knowledgeable product advocates. To address this scalability issue, Cellucor partnered with the vendor ExpertVoice.

ExpertVoice implemented a solution using compelling, custom-tailored content and product seeding to arm retail associates with the necessary product knowledge and experience. This automated and scalable program allowed Cellucor's brand reps to focus on building sales instead of basic education. The results were significant, with 25,000 advocates engaging with the content. Most notably, retail locations that engaged with the ExpertVoice content saw a 26% sales lift.

Cellucor