Case Study: Black Diamond launches climbing shoes with expert recommendations from ExpertVoice

Black Diamond engages 402 REI experts to launch climbing shoes with ExpertVoice

Black Diamond, a manufacturer of outdoor and climbing gear, faced the challenge of launching a new climbing shoe line to break into a market dominated by a single manufacturer and win over loyal enthusiasts. Their goals were to establish credibility and ensure a successful launch through their key retailer, REI. To achieve this, they partnered with the vendor ExpertVoice.

ExpertVoice implemented a solution that provided REI sales associates with an exclusive preview and the opportunity to join a tester program. They selected top experts to try the shoes and provide authentic reviews. This program resulted in nearly 1400 expert engagements and 402 VIP experts testing the shoes pre-launch. The feedback was so valuable it led to a shoe redesign, and the expert reviews were published on Black Diamond's site to guide consumers. ExpertVoice provided a scalable solution that exceeded all initial expectations for the launch.

Black Diamond