Case Study: Ariat International builds brand advocacy and boosts product reviews with ExpertVoice

Ariat International boosts brand advocacy 175% with ExpertVoice

Ariat International, a performance footwear and apparel brand, faced the challenge of building brand awareness and efficiently educating a large number of retail sales associates on its technologically-driven products. To meet this challenge, Ariat partnered with ExpertVoice to initiate a retail advocacy program.

The solution implemented by ExpertVoice provided accessible foundational brand knowledge and immersive training. This partnership allowed Ariat to engage with retail associates and industry professionals in a meaningful way, resulting in a 175% jump in engagement and educating an additional 40,000 brand advocates in a single year. ExpertVoice also enabled the collection of influential user-generated content and expert product reviews, which were integrated into Ariat's e-commerce sites to better guide consumer purchase decisions.

Ariat International