Case Study: Taranko increases email engagement with ExpertSender

Taranko boosts email open rates by 21% with ExpertSender

Taranko, a Gdańsk-based fashion retailer, needed a marketing automation tool to improve campaign performance and build customer loyalty for its online store. The company wanted to leverage effective segmentation and hyper-personalized communication. To achieve this, they turned to the vendor ExpertSender and its marketing automation platform.

Using ExpertSender, Taranko implemented RFM analysis to segment customers and created personalized email journeys, including an onboarding series and product recommendations based on purchase history. This solution led to a measurable improvement in their email marketing performance. The overall email open rate increased by 21% and the click-through rate grew by 9%, reaching 6%. Furthermore, 56% of their database now consists of active subscribers, showcasing the success of the strategy implemented with ExpertSender.

Taranko