ExpertSender
11 Case Studies
A ExpertSender Case Study
Justidea Agency, an interactive and performance marketing agency, faced a challenge with its Google and Facebook Ads campaigns for a client's online store. Despite significant ad spend, the campaigns had a low return on investment because the agency could not identify anonymous users who abandoned their shopping carts. They needed a marketing automation platform, ExpertSender, that could track these users and ensure high email deliverability to specific inboxes.
ExpertSender provided a solution with its anonymous user tracking and marketing automation capabilities. This allowed Justidea Agency to identify over 60% of previously anonymous cart abandoners and create personalized communications. The results were significant, including a 19% increase in open rates, a 297% increase in click rates, and a 2,531% increase in revenue from marketing automation, generating €56,000 in additional income within six weeks.