Case Study: Idea Bank achieves a 26% click-to-conversion rate with ExpertSender’s Webform Abandonment Module

How to achieve a 26% Click-to-Conversion rate on abandoned webform emails

Idea Bank, a financial services and banking company serving small and medium-sized businesses, wanted to recover visitors who abandoned its term deposit webform. With 83% of visitors dropping off before completion, the bank needed a way to improve conversion and recover lost revenue, and it turned to ExpertSender’s webform abandonment solution.

ExpertSender implemented an automated webform abandonment recovery workflow using its Web Module, sending reminder emails after a 60-minute delay to matched users in Idea Bank’s database. The campaign delivered strong results, achieving a 26% click-to-conversion rate, meaning more than a quarter of clickers completed the term deposit webform after receiving the email.

Idea Bank

Michał Węglewicz

Performance Marketing Team Leader