Case Study: MK Cafe Fresh boosts CTR and CVR by over 30% with ExpertSender marketing automation

How Coffee eCommerce MK Fresh Increased Their CTR and CVR by Over 30% with Marketing Automation

MK Cafe Fresh, a new online-only coffee sub-brand of Strauss Cafe Poland, aimed to build brand awareness and develop lasting customer relationships. To meet this challenge, they turned to ExpertSender's marketing automation and data tools to create a more effective communication strategy.

Using ExpertSender, MK Cafe Fresh implemented a solution combining educational email content, a personalized anniversary discount, and a simple loyalty stamp program. The vendor's platform also enabled advanced RFM segmentation for highly targeted messaging. This strategy resulted in impressive metrics, including a 67% increase in order value, a 34% boost in click-through rate, and a 33% jump in conversion rate, establishing email as their top-performing channel.

MK Cafe Fresh

Zbigniew Iwański

E-commerce Manager