Case Study: 4F achieves 12x ROI with ExpertSender's Marketing Automation

How a Sport Fashion Retailer’s Marketing Automation solution generated a 12x ROI

4F, a sports fashion retailer and official sponsor of the Polish Olympic team, wanted an integrated marketing automation solution to increase online sales by using customer behavioral data, purchase history, and preferences. The challenge was to reduce cart abandonment and improve revenue from targeted marketing, especially across email campaigns. ExpertSender provided the marketing automation platform and segmentation capabilities used in the project.

ExpertSender implemented automated workflows for abandoned cart recovery, abandoned web views, product recommendations, and welcome emails. The solution delivered a 12x ROI, with automated campaigns generating 3.7x better conversion rates than standard newsletters, plus 2.8x higher unique open rates, 2.5x higher unique click rates, and 2% higher average order values. 4F also reported that welcome series emails produced the highest unique click rates and order values, with orders averaging 25% higher than other automated campaigns.

4F

Tomasz Koźbiał

eCommerce Director