Case Study: Szopex boosts email open rates by 64% with ExpertSender

How a Polish eCommerce Business has increased the OR of Its Emails by 64% Thanks to ExpertSender’s Multichannel Marketing Automation Platform

Szopex, a Polish eCommerce retailer of sports footwear and apparel, needed a simple, efficient way to automate large-scale email and SMS campaigns across its 10 online stores. The company also wanted better subscriber segmentation, high deliverability, and improved open and conversion rates, so it turned to ExpertSender and its multichannel marketing automation platform.

ExpertSender implemented automated newsletter and messaging workflows supported by data tables, dynamic segmentation, and cross-channel personalization. As a result, Szopex improved overall email open rate by 24% versus 2017, with specific stores seeing gains of 44% (Worldbox), 41% (Sklep Koszykarza), and 63% (Sklep Biegacza), while the share of sales from automated messages rose by about 115% overall.

Szopex

Agnieszka Stankiewicz

CRM Analyst