Case Study: Venezia achieves 16x ROI with ExpertSender's abandoned cart recovery and product recommendations

How a fashion brand saw a 16x ROI with abandoned cart recovery & product recommendations

Venezia, a fashion and leather goods boutique selling online and through more than 65 outlets, wanted to increase website purchases and use customer behavioral data to send more relevant email content. To address this challenge, they worked with ExpertSender, using email marketing automation along with abandoned cart and product recommendation tools.

ExpertSender implemented a Web Module with personalized product recommendations for newsletters and automated cart abandonment emails, powered by its Product Recommendation Engine and dynamic content. The result was a 12% conversion rate from abandoned-cart email clickers, 65 additional transactions in one month, and a 16x ROI on marketing investment.

Venezia

Przemysław Słaby

eCommerce Marketing Director