Case Study: LoveReading boosts email engagement by 37% with ExpertSender

Boost Email Engagement by 37% with reader preferences

LoveReading, a UK-based online bookstore, wanted to automate its biweekly newsletter personalization across 32 book categories while balancing customer preferences with business priorities such as margins, premium content, and upcoming releases. ExpertSender helped address this challenge using dynamic content and data tables to manage large-scale personalized email delivery without making messages overly long or difficult to manage.

ExpertSender implemented a two-stage content selection process that combined reader preferences with commercial rules to choose the best category blocks for each email. Over a 16-month test, LoveReading saw a 37% higher click-through rate for dynamic content emails versus static ones, showing a clear measurable lift in engagement and click behavior.

Lovereading

Peter Crawshaw

Co Founder and Director