Case Study: Nocowanie.pl achieves 60% click-to-conversion with ExpertSender automated personalized offers

60% Click-to-Conversion rate with automated personalized offers

Nocowanie.pl, Poland’s leading holiday accommodation portal, wanted to help property owners generate more bookings through its platform by sending tourists more relevant accommodation offers. To address this, the company worked with ExpertSender and its marketing automation workflows and segmentation tools to encourage more reservations.

ExpertSender implemented automated, behavior-based email workflows that sent personalized recommendations 24 hours after a visitor asked about accommodation, using signals like region and accommodation type. The targeted campaigns delivered an 11% unique click rate and a 60% click-to-conversion rate, helping Nocowanie.pl drive more reservations and grow revenue for its customers.

Nocowanie.pl

Paweł Jedynak

Marketing Specialist