Case Study: Augusta University increases national media coverage with ExpertFile

Turning Visibility Into Value How Augusta University’s Focus on Faculty Experts Resulted in Engagement Both Internally And Externally

Augusta University worked to make its faculty experts more visible and easier for journalists to find, with the goal of increasing media impact in a crowded news environment. The university partnered with ExpertFile to improve how it presented expert content and support its media relations efforts.

ExpertFile helped Augusta University build a more strategic expert marketing approach, combining rich faculty profiles, proactive story sharing, and embedded expert details in news content. The effort led to increased national media coverage, stronger faculty participation and leadership engagement, a 34% average open rate for the media newsletter, and a 518% increase in profile views.

Augusta University

Rachel Robbins

Digital Content Specialist