Case Study: Southern Utah University boosts media inquiries and digital visibility with ExpertFile

Southern Utah University boosts media inquiries 10x with ExpertFile

Southern Utah University (SUU) sought to better showcase the expertise of its faculty and staff to grow its digital presence and increase media engagement. The university partnered with ExpertFile and utilized its platform to manage and optimize its expert content, moving beyond a basic directory that lacked structure.

ExpertFile provided a solution by auditing SUU's program and recommending specific optimizations, including creating Spotlight posts, highlighting niche expertise, and expanding their digital footprint by linking expert content from their homepage. As a result, SUU saw a dramatic increase from 3,030 views and 12 media inquiries in Q1 2018 to 11,949 views and 115 media inquiries in Q1 2019. ExpertFile's solution also led to significant features for SUU experts in major publications and at high-profile events, generating immense publicity value.

Southern Utah University