Case Study: Loyola Marymount University boosts faculty visibility and drives 3,000+ inquiries with ExpertFile

Loyola Marymount University - Customer Case Study

Loyola Marymount University (LMU) faced a challenge with its website's inconsistent presentation of faculty across its seven schools, which created a poor first impression for key audiences. With thousands of pages to manage, keeping faculty information current was nearly impossible for their digital and IT teams. ExpertFile was selected to help implement a solution to build a stronger, more unified faculty presence.

ExpertFile's solution included developing a more professional platform with detailed faculty biographies, enhanced visual content, and managed support services to encourage adoption. The results were substantial, including a major boost in organic search from better keywords and multimedia. This effort generated over 3,000 direct inquiries from prospects and media, secured coverage in major outlets like the New York Times, and led to LMU winning a prestigious Webby Award for Best University/School Website.

Loyola Marymount University