Case Study: International Federation of Ageing boosts visibility and leads with ExpertFile

International Federation of Ageing - Customer Case Study

The International Federation of Ageing (IFA), a leading NGO, sought to increase its visibility as an authority on age-related policy. They partnered with ExpertFile to implement an online expert directory to better connect with media and other organizations.

ExpertFile's solution enabled the IFA to effectively showcase its experts through regular media spotlights and a well-organized online presence. This strategy resulted in a 75% increase in media requests and a 50% increase in speaking inquiries. The IFA also saw website traffic, search engine ranking, and new program revenues surge, with the latter increasing by 80%.

International Federation of Ageing