Case Study: IDC boosts web traffic and media inquiries with ExpertFile

IDC - Customer Case Study

IDC, a premier technology research and analyst consulting firm, faced the challenge of better promoting its analysts' expertise to capitalize on relevant news events. To profile their experts, they partnered with ExpertFile to develop a dedicated online section for their commentary and research.

ExpertFile's solution involved creating detailed, searchable online profiles for IDC's analysts, allowing journalists and prospects to quickly find relevant experts. This strategy led to a significant increase in web traffic and direct inquiries. The measurable impact included a major media placement that directly resulted in a seven-figure research contract.

IDC