Case Study: Southern Utah University increases media inquiries and student engagement with ExpertFile

Growing Their Digital Presence, Celebrating Their Staff, Recruiting Students and Increasing Media Inquiries. How Southern Utah University Leveraged Its Faculty Experts to Raise the Bar

Southern Utah University wanted a better way to showcase its faculty experts and tell a more compelling story about the university’s strengths. The team needed a more structured, flexible way to keep expert profiles current and support student recruitment, media attention, and research collaboration, and they turned to ExpertFile and its Expert Directory and Spotlights tools.

With ExpertFile, SUU was able to highlight faculty expertise, research, and achievements through up-to-date profiles and more engaging content. The results included almost a 10x increase in national media inquiries, stronger engagement around new degree programs, and an estimated 25.3 million unique online impressions.

Southern Utah University

Kenzie Lundberg

Internal Communications Specialist