Case Study: a leading Baltic beauty retailer achieves personalized commerce at scale with Expert Soft

Leading Baltic Beauty Retailer centralizes 3+ product feeds with Expert Soft

Expert Soft was engaged by a leading Baltic beauty retailer to enhance their existing ecommerce platform. The client needed to improve customer experience, gain precise control over promotions and search behavior, and streamline product data exports to various third-party platforms.

Expert Soft implemented a centralized product feed system configured with Groovy, integrated an AI keyword recommendation engine for dynamic product discovery, and customized Apache Solr to allow manual prioritization of search results. This empowered the retailer's business teams with full content and promo control, streamlined platform maintenance, and boosted customer experience through personalisation, leading to more scalable and efficient operations.