Case Study: a European luxury cosmetics brand achieves secure omnichannel beauty consultations with Expert Soft

Building a Secure Omnichannel Experience for a Top 100 Global Beauty Brand

Expert Soft was engaged by a European luxury cosmetics brand to address the challenge of connecting its physical in-store consultation kiosks with its online ecommerce platform. The business needed a secure way to extend the product recommendations made in-store so that customers could continue their journey online after leaving the kiosk, creating a seamless omnichannel experience.

Expert Soft implemented a JWT-based flow within the client's SAP Commerce Cloud environment to securely transfer recommendation data. Instead of using vulnerable URL parameters, a QR code generated by the kiosk contains a signed token that is validated by the backend, ensuring the integrity of the product set. This solution provided a stronger, secure omnichannel experience, improving the customer journey by reliably connecting assisted discovery with ecommerce actions like sharing and wishlisting.