Case Study: The Cook & Boardman Group boosts B2B discovery and order values with Experro

The Cook & Boardman Group boosts AOV by 66.9% with Experro

The Cook & Boardman Group, a leading manufacturer and distributor of building materials, faced challenges with a rigid legacy CMS that slowed down content operations and an outdated search that couldn't handle B2B buyers' technical queries. Their digital storefront also lacked personalized recommendations and smart merchandising, which limited growth opportunities. They partnered with Experro to implement its headless CMS and AI-powered discovery suite.

Experro deployed its headless CMS, website builder, and Gen AI-powered search to reimagine the digital experience. The solution included smart filters for spec-driven discovery and AI-driven merchandising. This led to a 66.9% increase in average order value, a 410% increase in units per order, and a 53% reduction in abandoned revenue within four months.

The Cook & Boardman Group, LLC