Case Study: Diamonds Direct achieves 233% revenue growth with Experro

How we built consistent customer experiences by implementing DXP in record time

Diamonds Direct, a premier luxury jeweler and part of Signet Jewelers, faced significant challenges in translating its high-end in-store shopping experience to eCommerce. Their online platform suffered from a basic, ineffective search function, slow performance, a lack of personalization, and rigid merchandising tools, which together prevented revenue growth and failed to meet the expectations of their discerning clientele. To address this, they partnered with vendor Experro.

Experro implemented its Gen AI-powered search and merchandising solutions to personalize discovery and optimize every digital touchpoint. This included intent-understanding search, 1:1 recommendations, and AI-powered merchandising. The results were substantial, including a 233% increase in revenue from product discovery within a year, a 10x faster mobile site speed, and significantly boosted customer engagement, enabling Diamonds Direct to achieve scalable growth.

Diamonds Direct

Rachel Scholan

VP of Digital Strategy