Case Study: Blinds To Go achieves faster, more personalized eCommerce experiences with Experro

Blinds to Go boosts marketing productivity 240% with Experro

Blinds To Go (BTG), a leading manufacturer and retailer of custom blinds and shades, faced significant challenges with its outdated Joomla-based eCommerce site. The platform was slow, unreliable, and difficult to maintain, hindering SEO, merchandising, and the marketing team's productivity. After a two-year search for a partner that understood their omnichannel vision, BTG selected Experro to revamp its digital experience.

Experro implemented its headless DXP, which included a Gen AI-powered search and merchandising solution, a new CMS, and front-end hosting. This transformation was completed in just 90 days. The results for BTG included an 8x improvement in site speed, a 240% boost in marketing productivity, and significantly improved SEO performance, enabling new customer experiences and driving sales growth.

Blinds to Go (btg)