Case Study: OpenDoor Trading achieves rapid adoption for a new web-based trading platform with Expero

OpenDoor Trading launches a web-based trading platform in 6 months with Expero, driving 100,000,000+ orders in 30 days

OpenDoor Trading, a financial services startup, needed to create an innovative web-based trading platform for the US Treasuries market that was both novel and familiar to an expert user audience with specific expectations. Their challenge, addressed with vendor Expero, involved designing a solution with high information density and real-time reactivity while ensuring a low-risk build and managing highly gated access to the user community.

Expero architected, designed, and developed the fully functional platform, which included a sales demo to socialize the product before launch. The solution delivered by Expero far exceeded user adoption goals, with traders placing over 100,000,000 orders on the new OpenDoor platform within the first 30 days of its release.

OpenDoor Trading