Case Study: UNICOM achieves consistent, accurate real‑time quoting and improved visibility with the Experlogix Product Configurator

Technology Provider Improves Quote Consistency and Visibility

UNICOM, a manufacturer of server appliances and network equipment, faced growing complexity as it shifted from standard SKUs to configure‑to‑order products and services. Its long‑time ERP, Microsoft Dynamics GP, offered only a basic configurator that couldn’t handle complex rules or be used by sales staff working in Dynamics CRM, so sales teams relied on spreadsheets and disparate cost sheets, causing inconsistent quotes and slow approval cycles.

UNICOM implemented the Experlogix Product Configurator integrated with Dynamics GP and CRM, giving a single, web‑based configurator tied to real‑time GP costs and corporate rules. The solution enabled on‑site quoting from CRM, consistent and accurate quotes across teams, enforcement of engineering constraints, faster validation and approvals, and greater confidence in pricing and order buildability.

UNICOM

Rob Sheriff

Vice President, Sales Operations