Case Study: Acton Mobile Industries achieves 75% faster quote production and automated, more accurate quoting with Experlogix Configurator

Mobile Office Building Supplier Automates Quoting with Experlogix and Dynamics CRM

Acton Mobile Industries, a Baltimore-based value leader in mobile offices and modular buildings since 1970 with 15 offices across 12 states, needed faster, more accurate quotes to support its sales strategy. Their aging custom quoting system became difficult and costly to change as customer requirements evolved, so the company sought a solution that could be modified internally and keep pace with ongoing business changes.

Acton replaced the legacy system with Microsoft Dynamics CRM and the Experlogix Configurator (proof of concept in 5 days, full deployment in under 30 days, and self-sufficiency after a 3-day training). Experlogix made it easy to add or edit rules and automate freight calculations, enabling reps to build accurate quotes quickly; quote production time fell by 75%, accuracy improved, and changes can now be implemented rapidly without custom coding.

Acton Mobile

Judi Laudenklos

Vice President, Information Technology