Case Study: Malibu Boats streamlines complex boat configuration with Experlogix CPQ

Malibu Boats serves 450+ employees and streamlines dealer configuration with Experlogix

Malibu Boats, the world's largest manufacturer of recreational watersports towboats, needed to empower its international dealer network with robust product configuration tools. Their challenge was to eliminate orders with incompatible options and streamline the process from quote to production order. They turned to Experlogix for its Configure, Price, Quote (CPQ) software integrated with Dynamics 365.

The solution from Experlogix was a dynamic, data-driven CPQ portal that dealers could use on tablets or laptops anywhere. This system integrated all necessary systems, allowing for accurate product configuration, dynamic costing, and automated generation of manufacturing production orders and bills of materials (BOM). As a result, Malibu Boats eliminated configuration errors, streamlined user engagement, and won high praise from its dealer network for the powerful and portable quoting tool.

Malibu Boats