Case Study: Ludowici Roof Tile achieves 90% fewer quoting errors with Experlogix CPQ

Ludowici Roof Tile cuts quoting errors by 90% with Experlogix

Ludowici Roof Tile, a manufacturer of custom terra cotta roofing tiles and architectural specialties, faced significant complexity in its engineer-to-order (ETO) processes. With over 12,000 products and unlimited custom configurations, generating accurate quotes was slow and prone to error, especially as their CPQ system in Dynamics 365 was not integrated with their Salesforce CRM. They engaged Experlogix to extend CPQ capabilities into Salesforce to automate complex quoting tasks and integrate real-time data from their ERP systems.

The solution implemented by Experlogix involved integrating their CPQ platform with Salesforce and Dynamics 365, enabling automated line item and configuration generation. This included building a custom automation layer and Power Automate flows to seamlessly pass quote data between systems. As a result, Ludowici achieved a 90% reduction in quoting errors and cut quote turnaround time by 50%. Experlogix provided the integrated platform that delivered real-time costing and eliminated manual data entry, all without requiring additional staff.

Ludowici Roof Tile

Jeff Lucas

Director of Continuous Improvement