Case Study: Lexmark cuts quote revisions 43% and speeds sales with Experlogix CPQ for Microsoft Dynamics 365 Sales

Lexmark streamlines and transforms sales operations with Experlogix CPQ for Microsoft Dynamics 365 Sales

Lexmark, a global provider of printing and imaging solutions, needed to modernize sales operations to support remote work and a broader digital transformation. Its legacy CPQ was unintuitive and poorly integrated with other systems, making complex product configurations, reporting and end-to-end customer visibility slow and error-prone.

By implementing Experlogix CPQ integrated with Microsoft Dynamics 365 Sales, Lexmark unified CRM and quoting, added guided selling and real-time configuration capabilities, and simplified reporting. The change delivered a smoother sales experience with much faster quoting, a 43% reduction in quote revisions, and clearer visibility across the customer lifecycle.

Lexmark

Dawn Smith

Enterprise Business Application Front Office Manager