Case Study: Mitsubishi Caterpillar Forklift America, Inc. achieves a 75% reduction in product configuration time with Experlogix

Industrial forklift leader cuts product configuration time by 75 percent

Mitsubishi Logisnext Americas, Inc. (MLA) manufactures and distributes Mitsubishi, Cat® and Jungheinrich® forklift and warehouse products across North and South America. Because forklifts are highly configurable, MLA’s legacy ERP configurator required many manual steps, couldn’t easily copy or modify configurations, and made adding parts, rules or options slow and error-prone—a problem that intensified after MLA’s Jungheinrich agreement nearly doubled its product families.

MLA implemented Experlogix for Microsoft Dynamics CRM, a fast, user-friendly configurator that lets users copy and modify configurations, create reusable rules, build workflows for approvals, and integrate dealer systems with a single product database linked to CRM and ERP. The change cut product-family configuration time from two months to two weeks (about a 75% reduction), reduced costly errors, simplified training, enabled real-time dealer configuration (including iPad use), and boosted option sales and forecasting accuracy.

Mitsubishi Caterpillar Forklift America, Inc.

Jose Clark

Manager of Business Analytics