Case Study: Heineken achieves streamlined sales quoting and 50+ hours/week savings with Experlogix CPQ

Heineken Streamlines Sales Process for Dramatic Productivity Improvement

Heineken, the global brewer known for its premium beer and cider brands, faced a slow, error-prone sales quoting process in its Dutch market: account managers juggled multiple applications and built complex quotes and agreements from scratch, costing hours per week and risking inaccuracies.

By deploying Experlogix CPQ integrated with Microsoft Dynamics CRM, sales reps now use a guided questionnaire to pre-configure quotes, process updates with a few clicks, and receive prompts for exceptions—keeping pricing and product data centralized in one Dynamics database. The result: faster, more accurate sales presentations, a single source of truth, and 120 account managers saving more than 50 hours per week.

Heineken

Jaap Versnel

Business Analyst