Case Study: Lifestyle Hearing achieves instantaneous quotes and faster sales with Experlogix CPQ

Hearing aid product and services company delivers increased efficiency and improved customer service to the healthcare market

Lifestyle Hearing is a North American network of more than 140 audiology clinics that serves consumers directly and supports healthcare partners. Rapid growth exposed a complex, time-consuming quoting process: pricing depended on numerous payers and a remote Dynamics NAV ERP, and generating a quote in Dynamics CRM could take five minutes or more, creating long customer wait times and heavy training demands on clinic staff.

By deploying Experlogix CPQ within Dynamics CRM, Lifestyle Hearing centralized appointment, exam and pricing workflows so quotes are generated instantly without relying on live NAV connectivity. The new solution removed manual insurance/pricing calculations, greatly reduced onboarding time, improved security and control, and delivered a turnkey quoting capability that sped transactions and strengthened the company’s competitive position.

Lifestyle Hearing

Franco Butera

Director of IT North America